Follow the Smart Phones
Mining cell phone data could help target ads and rank local services.A service launched last week by Skyhook Wireless will make it possible for other businesses to predict, with new accuracy, which...
View ArticlePutting Location-Based Ads to Work
Ads targeted to a person’s location are an advertiser’s dream. The reality is more complicated.The spread of smart phones that track their owners’ precise location seems like a wonderful development...
View ArticleUsing Foursquare Data to Redefine a Neighborhood
Carnegie Mellon researchers believe they can capture the essence of an area based on what Foursquare users do there.Defining the makeup of a particular neighborhood can be tricky. Locals may agree on...
View ArticleMobile Summit 2013: More Apps May Soon Want to Know Where You Are
Factual, a company that provides location data on places, thinks more apps could make use of its information.Many smartphone apps have terms and conditions that allow them to collect location data from...
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